Strategic Planning 

Strategic planning is a process that helps organizations set specific goals and develop a plan to achieve them. It helps organizational leadership step back from day-to-day operations and ask where the organization is headed, what its priorities should be, and how adjustments can be made to facilitate necessary changes or outcomes. JS&A develops strategic plans in partnership with public, nonprofit, and private sector clients to help them assess current conditions, define future goals, create an implementation process, and develop and follow an action-oriented work plan. 

Project Experience:

Barracks Row Main Street
Near-Term Strategic Plan

JS&A conducted a detailed strategic plan for Barracks Row Main Street (BRMS). Working closely with BRMS leadership, the plan assessed opportunities, set goals for the  organization, and developed a strategic framework to achieve them. The plan also included a detailed work plan with implementation actions. The plan identified 

opportunities for BRMS to increase financial and staff capacity within five years in order to expand its programmatic efforts, enhance strategic partnerships with Eastern Market Main Street and other local organizations, and continue to play a leading role in serving the needs of neighborhood businesses, property owners, and residents.


Clients: Barracks Row Main Street

Location: Washington, DC

Prime: Jon Stover & Associates

Eastern Market Main Street
Near-Term Strategic Plan
 

JS&A conducted a detailed strategic plan for Eastern Market Main Street EMMS). Working closely with EMMS leadership, the plan assessed opportunities, set goals for the  organization, and developed a strategic framework to achieve them. The plan also included a detailed work plan with implementation actions. The plan identified 

opportunities for EMMS to increase financial and staff capacity within five years in order to expand its programmatic efforts, enhance strategic partnerships with Barracks Row Main Street and other local organizations, and continue to play a leading role in serving the needs of neighborhood businesses, property owners, and residents.


Clients: Eastern Market Main Street 

Location: Washington, DC

Prime: Jon Stover & Associates

Cleveland Park Business Assoc. Technical Assistance: Marketing,
Branding, and Capacity Building

In 2016 JS&A completed a retail enhancement strategy for the Cleveland Park neighborhood on behalf of the DC Office of the Deputy Mayor for Planning and Economic Develop-ment. DMPED retained JS&A to implement recommendations

from that study aimed at enhancing the capacity of the Cleveland Park Business Association and increasing the customer base of area businesses. Components include working with CPBA to develop a brand strategy, creating an organizational strategic plan, attracting new businesses, and implementing a comprehensive marketing effort.  


Clients: DC Office of the Deputy Mayor for Planning and Economic Development; Cleveland Park Business Association

Location: Washington, DC

Prime: Jon Stover & Associates